Media Awareness Clubs


Fiji Media Watch intends to have sustainability of its development work in promoting media literacy in the schools and communities hence the development of MAC clubs in schools. It is proposed that there will be an increase in the number of MACs established in schools and communities in the Central, Western and Northern sides of Fiji, this is significant because it illustrates an increase in the demand by students for a more creative means by which the young people of Fiji could interact with various forms of media to express their basic human rights in the current political climate, through a forum which would enable them to be constructive and creative. 

  • Students will be empowered with media education and related skills as             they acquainted with the types of mass media in a more appreciative and creative way.
  • School students who are members of this initiative will create and establish media
    production initiatives in their learning environment such as development of print
    or audio media like radio spots and production of their own weekly/monthly
    newsletter or hosted their own radio broadcast via the school PA system.
  • Students will utilise the space and use media tools or mediums to express
    themselves, share their opinions and inform their school community of critical
    and relevant issues that affects the students learning.
  • To promote the use of media education building medium as a means for
    informing ones respective community on school related news updates, activities
    and events. Power is transferred to the students and teachers themselves as they
    learnt to construct news information and tell their own stories. Similarly, for
    those that were not directly involved in the production or were not part of the
    MACs, they all shared the opportunity to receive information of their community
    activities and events.
  • Students will learn to understand various media forms that will enhance their
    learning and develop their media literacy skills but also enable the young people
    and school children to understand and enjoy the unique aesthetic forms of media
    that is easily accessible to them.
  • f) The Media Education skills will foster creative analytical approached taken by
    different schools and will assist the children strengthen their resort to positive use
    of media tools to further advance their learning especially in Fiji, the English
    Language which is not often their language of instruction; as well as sharpen their
    analytical skills to review and critic literature when exercising their human right
    to freedom and an opinion as young people.
  • The current national school curriculum in Fiji has prompted the demand for
    children to produce Classroom Based Assessments(CBAs), hence the heavy
    demand for children to research widely current and global affairs and produce
    various tasks that contributes to their coursework, this is an initiative that recently
    being introduced in primary schools and has been gradually practiced in
    secondary schools. The promotion of media literacy, reinforces the parents and
    students to wisely use the media to enhance their learning and research work. The
    rural dwellers are empowered to use print media as secondary data for the rural
    based students. This enables the people to embrace media and use it positively to
    enhance their learning. 
  • Students and teacher trainees are taught to use media education skills and use
    forms of media to advocate messages that will contribute to peace and conflict
    resolutions, such as advocate for Child’s Rights to an education or learning
    environment free of favouritism, bullies and unprincipled conduct by those in
    authority. For instance members were empowered to express their concerns by
    printing their messages of peace on banners which were later hung over a public
    viewing area for all to see. The media advocacy handkerchief project was a form
    of peaceful dialogue between students and school authorities that has proven

Adults and parents especially will be confident to embrace and be awaken to the impact mass media can have on the lives of their children, they become responsible media users who are proactive and are able to introduce alternative TV programs. For the Pacific, the culture of science is prevalent and at times the passivity that comes with it may contribute to lack of parenthood in guiding the young people to exercise time management and use the media tools for development in the home and community as mediums and resource banks. 


MAC Clubs

  •  Rotuma High School
  • St. Agnes Primary School
  • Navesi Primary School
  • Veiuto Primary School
  • St. Anne’s Primary School
  • Ratu Filise Primary School
  • Tagaqe Primary School
  • Sigatoka Methodist Primary School
  • St Joan of Arc Primary School
  • Nadroga Sangam Primary School
  • Korovuto Primary School
  • Vuda District Primary School
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